This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value creating it and capturing it drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Marketing: An Introduction (10th Edition) read online
Marketing: An Introduction (10th Edition) free ebook pdf epub
Marketing: An Introduction (10th Edition) pdf download
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.